Bwin BannersDynamic HTML5 Banners
They are used in over 10 countries in 36 different sizes. Since flash banners don't work on most mobiles and tablets, Bwin decided to create dynamic HTML5 banners instead, working on both desktop and mobile, using css3 for the animation as all as having the copy dynamically generated.
An animator tool called Sencha Animator was used to create banners, for intance the concepts bellow:
Due to Sencha tool was quite closed and not flexible enough, Bwin decided to create its own templating framework that allowed to create components and interact with them. This framework works as a loader, loading ayncronously all the dependancies (components and libraries), retrieving all the mandatory assets and data from feeds, and handeling the animation for the components.